Denimation 201: Organic [awr-gan-ik]
Class is in session once again on the subject that all fashionistas, trendsetters, and tastemakers alike relish in discussing. Lesson 2: ORGANIC denim…the Green Life. Since GREEN IS THE NEW BLACK in 2008 and probably beyond, I’m going to talk about the jeans that Mother Nature herself would wear. Trust me, you won’t look like a stylish tree-hugger when you go organic because organic denim looks like any other premium denim. Off course the big names are jumping on the green bandwagon…7forallmankind, LeVI’S, and Nudie Jeans to name a few…
Here are a pair of jeans from the LeVI’S Eco line [Sidenote…the cut of the pockets on these jeans makes for not very effective pockets. Stuff will fall out all the time if the jeans aren’t fitted enough].
Up next, are a pair of organic Nudie Jeans for women with the Yosemite wash. [I really didn’t understand how the organic cotton used for the denim was really beneficial to the environment, but Nudie clears that all up on their website…”Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all insecticides worldwide!”*]. So apparently, producing the denim organically is more ecologically friendly.
BUT…being that I’m an Urban Grad, you know I have to root for the underdogs doing their thing as well. Here are a pair of organic jeans from Sharkah Chakra:
However, KUYICHI claims to have been using organic cotton for their jeans since 2001 (LeVI’S started in 2006). So if this is true, big shout out to their group for being style innovators and therein true Urban Graduates.
*(above quote courtesy of http://nudiejeans.com/thisisnudie/organic.php)