The smARTORIALIST: Kingdom Comme [pt.1]
Let’s face it, Luxury brands aren’t for everyone — by design. Whether it’s the cost, the availability, or the product construct, luxury labels present a huge barrier-to-entry. However, Comme des Garcons has been slowly transforming into what we call, the Luxe-Hybrid — an entity that straddles the fence between fashion elitism and common trend.
Rei Kawakubo has been known for her avant garde style, infusing deconstruction concepts, asymmetry, and monochromatic colour treatments into garments for years. And up until recently — these looks were merely…looks: ensembles so impractical or unattainable that “fiscally-challenged” trendsetters could only use the pictures for inspiration. Between 1969 and 2009 — Rei & Co. had a change of heart…or something like it (Let’s just name that the Junya Watanabe Effect — we’ll come back to this).
Somewhere along the line, Comme embraced “the collaboration”. They have brought the labels’ high-end style concepts to several of the industry’s reputable yet more “practical” brands — strategically placing Comme des Garcons within the grasp of cult followers. And in my humble smartorialistic opinion, therein marks the definitive luxe-hybrid turning point. In this 4 part smARTORIALIST series , we will discuss Kindom Comme: the key choices that Comme des Garcons has made to sustain it’s luxury-edge while gently floating down to Earth (or somewhere near it’s atmosphere). Stay tuned.