Denimation 201: The Blueprint ThrEvisu
“These ain’t Diesel…These is Evisu….I’ll show you how to do this, son.” – Jay-Z
NYC — After a brief hiatus, the iconic premium denim giant, Evisu, has returned to reclaim its niche in the evolving denim market. Under the creative direction of Scott Morrison (see Earnest Sewn, Paper Denim), Evisu has re-branded itself, taking interest in new washes and deconstructed materials while maintaining its classic values. Beginning in November, Evisu will launch a new product line exclusively at Barney’s. The release will include 3 collections, prices ranging from $150 – $700/pair: Evisu Genes, Evisu, and Private Stock.
u|T|ø says — This is one of those moral connundrums. On one hand, Evisu is a GREAT brand. The majority of their products have excellent craftsmanship! One of our Editors owned a pair of Evisu’s (that’s what we called them back in undergrad) that, when worn, made everybody want to burn their denim on site. BUT, fast-forward to now…with competitive brands producing premium denim (i.e. A.P.C., G-Star, Citizens of Humanity, 7 for all Mankind), just as well-crafted, just as alluring, what makes the NEW and IMPROVED Evisu stand out?