u|Tø Know: Watermelon Democracy
A couple weeks ago, we got up with our friends over at Watermelon Democracy to talk about their brand, the vision of their label, and their Fall 2009 collection (available through the Watermelon Democracy® website or Red’s Swagger in Cedar Hill, Tx). Check out the interview:
UTO: Off top, the name Watermelon Democracy® stands out among other brands. Tell us about the name’s origin.
WD: WD truly started out as just a joke with my friend. We were discussing funny clothing line names and my friend mentioned Banana Republic. I made a joke about [Watermelon Democracy being] the opposite of it. I couldn’t sleep that night because I kept thing about the phrase, so I woke up and started researching the meaning of Banana Republic and what WD [being its opposite] could represent. came up with a definition of WD.
UTO: Ok, I can dig that. So, how is WD defined?
WD: The image of the Watermelon symbolizes toughness and an inner spiritual richness (sweetness). Democracy symbolizes freedom and power, 2 traits we should aspire to achieve as individuals and the two most important aspects of Democracy. The combination of the two presents this message. Develop your Watermelon and achieve individual Democracy. Through the development of your mind, body, and soul you can put yourself in a position to achieve your goals.
UTO: That’s very empowering! Now, since the last time we talked, you all have been preparing a fall product line. Tell us a lil bit about that.
WD: The concept of the new line is “The Anatomy of WD”. [Expect to] see images of the body with a WD spin on it, [conveying] the message that, bit by bit, we should all develop and achieve our own WD. You’ll also see more color offerings and exclusives with a set number printed this season.
UTO: Dope, as usual. You guys are known for having thought-provoking tees. Is there any chance that WD will be expanding into other apparel markets?
WD: Absolutely, our tees are setting the stage for our full apparel line. We have to always keep that in mind when we come up with designs. We’re getting ready to release some crazy winter products, which will be our first step to branding ourselves as more than just a t-shirt company. With investment groups reaching out to us, we must do everything we can to ensure them that WD is not a fad, but rather, a way of life.
UTO: These days, longevity is definitely the name of the game. Sounds like you all have great direction! What can we look forward to from WD? What’s on deck?
WD: There will be a lot of surprises, exclusives, and collaboration with a popular Atlanta Blogger (ASampWasRight.blogspot.com) and a Houston based brand that is the only brand that I love right now almost as much as WD….lol. We also have a design competition that will give a young designer a chance to make a name for themselves by having their design printed through our distribution and marketing channels. I’m really excited about the future of WD!
UTO: So are we brother, so are we.