Denimation 201: Thou Shalt Obey
This past Thursday (Oct. 29) Levi’s and acclaimed artist/designer Shepard Fairey launched their collaborative limited edition collection. The Obey x Levi’s collection apparently boasts two pairs of denim (511 & 514 cut), two denim jackets (one of which is below), and a mess load of tops (a flannel, and some tees). And get this…price-point: $34.50 – $148!
Here are some details from the release:
SAN FRANCISCO (October 19, 2009) – This October, the Levi’s® brand – the name responsible for the invention of the blue jean – continues its ever-evolving relationship with acclaimed street artist Shepard Fairey by unveiling Obey x Levi’s®, a collection of co-designed, street-inspired styles for men. Obey x Levi’s® is a celebration of the renegade spirit embraced by both pioneering partners and features denim silhouettes, distress details, and finishes inspired by Fairey’s personal collection of Levi’s® jeanswear and collaboratively developed by Levi’s® and Fairey.
The highly collectible Obey x Levi’s® capsule collection will be carried exclusively at select Levi’s® Store locations in New York City, San Francisco, Chicago and Santa Monica and at http://www.levi.com. It will be available beginning October 29 and will range in price from $34.50 to $148. To commemorate the launch of the collection, on October 29 Fairey will unveil a series of four new poster designs at a live art installation outside The Levi’s® Store in New York City’s Times Square. Once Fairey completes the installation, he will meet-and-greet event participants while autographing free museum-quality reproductions of his new posters.