u|Tø Know: PUMP 20.09
The Reebok PUMP, one of the most iconic sneakers in history, is celebrating its 20th Anniversary. But instead of launching a commemorative sneaker (I would’ve settled for a Dominique Wilkins or Dee Brown edition) or having the traditional sneaker-shaped birthday cake cut in a million slices, the creative minds at Reebok decided to celebrate in a different way. Reebok opened the invitation to collaborate with sneaker boutiques and retailers WORLDWIDE (i.e. Colette, BODEGA, HUF, UNDFTD, Patta, Sneakersnstuff from Stockholm) on custom Reebok PUMP sneakers. Across the globe, some of the most innovative concepts have been applied to the Reebok PUMP, including new colorways, deconstructed materials, patterns, and even added elements such as key chains, shirts, you name it! Each boutique/retailer is launching their limited edition PUMP 20 collection on….you guessed it, November 20th, 2009! Keep your eyes open, because a retailer near you JUST MIGHT be dropping the illest sneaker in this entire project!
Here’s a look at some of the collabs: