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Posts Tagged ‘denim

Denimation 201: Thou Shalt Obey

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This past Thursday (Oct. 29) Levi’s and acclaimed artist/designer Shepard Fairey launched their collaborative limited edition collection. The Obey x Levi’s collection apparently boasts two pairs of denim  (511 & 514 cut), two denim jackets (one of which is below), and a mess load of tops (a flannel, and some tees). And get this…price-point: $34.50 – $148!

Here are some details from the release:

SAN FRANCISCO (October 19, 2009) – This October, the Levi’s® brand – the name responsible for the invention of the blue jean – continues its ever-evolving relationship with acclaimed street artist Shepard Fairey by unveiling Obey x Levi’s®, a collection of co-designed, street-inspired styles for men. Obey x Levi’s® is a celebration of the renegade spirit embraced by both pioneering partners and features denim silhouettes, distress details, and finishes inspired by Fairey’s personal collection of Levi’s® jeanswear and collaboratively developed by Levi’s® and Fairey.

The highly collectible Obey x Levi’s® capsule collection will be carried exclusively at select Levi’s® Store locations in New York City, San Francisco, Chicago and Santa Monica and at http://www.levi.com. It will be available beginning October 29 and will range in price from $34.50 to $148. To commemorate the launch of the collection, on October 29 Fairey will unveil a series of four new poster designs at a live art installation outside The Levi’s® Store in New York City’s Times Square. Once Fairey completes the installation, he will meet-and-greet event participants while autographing free museum-quality reproductions of his new posters.

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Written by great8productions

November 1, 2009 at 5:21 pm

Denimation 201: The Blueprint ThrEvisu

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“These ain’t Diesel…These is Evisu….I’ll show you how to do this, son.” – Jay-Z

**NEWS**

NYC — After a brief hiatus, the iconic premium denim giant, Evisu, has returned to reclaim its niche in the evolving denim market. Under the creative direction of Scott Morrison (see Earnest Sewn, Paper Denim), Evisu has re-branded itself, taking interest in new washes and deconstructed materials while maintaining its classic values. Beginning in November, Evisu will launch a new product line exclusively at Barney’s. The release will include 3 collections, prices ranging from $150 – $700/pair: Evisu Genes, Evisu, and Private Stock.

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u|T|ø says — This is one of those moral connundrums. On one hand, Evisu is a GREAT brand. The majority of their products have excellent craftsmanship! One of our Editors owned a pair of Evisu’s (that’s what we called them back in undergrad) that, when worn, made everybody want to burn their denim on site. BUT, fast-forward to now…with competitive brands producing premium denim (i.e. A.P.C., G-Star, Citizens of Humanity, 7 for all Mankind), just as well-crafted, just as alluring, what makes the NEW and IMPROVED Evisu stand out?

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Written by great8productions

September 2, 2009 at 11:52 am

Posted in Denimation 201

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Denimation 201: Warrior Chic

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Warrior chic really got its push from the gladiator sandal, however…the designers over at Acne Jeans decided to take it one step further. Their Spring/Summer 2010 skinny denim line features metallic plates or armor fashioned along the thigh, knee, or shin of the pant leg. We’re not sure whether the inspiration behind this is Joan of Arc, Xena – Warrior Princess, or that Beyonce robot suit (designed by Thierry Mugler), but…yea — to each his/her own. What do you think about Acne Armored Jeans?

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Written by great8productions

August 29, 2009 at 7:20 pm

Denimation 201: Industrial [Re]evolution

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It may not be a rodeo show, but Denim Button-down Shirts have found their way back into the market. The modern take on this classic garment is to use darker, finer denim or denim blends (as opposed to light-colored, heavier denim of the past), and to incorporate intricate stitchwork. Military pockets, pearl buttons, and bi-tonal interiors have been added to create the “Industrial-chic” look. Give these a try:

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(in order: Double-Faced Military Shirt by S2VS; Pen Chambray Jacket by Woolrich Woolen Mills; ACNE x Lanvin; Raf Simons denim suit; Denim Demon)

Written by great8productions

January 21, 2009 at 2:47 pm

Denimation 201: Selvedge [sel-vij]

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Urban Graduates,

This is lesson one in a class about the wonderful world of denim.  The class on what denim actually is was covered in Denimation 101…but that was the basics.  As Urban Graduates you are now specializing in the fashion field so there is no need to backtrack.  Lesson 1: You say selvage…I say SELVEDGE.  

Selvedge, or “self-edge” denim has always been hot but pricey because of its high quality.  Selvedge denim is made on old-style shuttle looms that produces a narrower fabric than the newer and more commonly used projectile loom.  This produces a more tightly weaved denim that lasts longer.  In Selvedge denim, you can see the actual edge in the outseam where the weaving has stopped (as opposed to projectile looms where the fabric has been cut off at the ends resulting in lighter and less durable jeans).  The selvedge edge is usually stitched with a colored thread…red being the most common.  In the past, to acquire a pair of selvedge jeans you would have to buy some vintage jeans or go to Japan.  Prices for a pair of premium selvedge jeans usually range somewhere from 200-300 U.S. dollars.  But now, thanks to Uniqlo (they’re the “Japanese H&M”) you can acquire a pair of premium selvedge jeans for around eighty bucks.  Unsure if the jeans are selvedge…cuff em and look for the signature selvedge edges located along the outseam of the jeans!

Written by great8productions

June 17, 2008 at 5:57 am